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Goodman Manufacturing Company CRM- System Manager in Waller, Texas

CRM Systems Manager


At Daikin, we are undergoing a Data Transformation to enhance our core decision making capabilities and continue to a market leader in the heating and cooling industry, not only in terms of units sold but with our customers as they interact with us and our products. We are focused on creating an integrated digital ecosystem that creates a better customer experience and provides clean data to best inform product, sales and marketing decisions. An integral part of this is a Customer Relationship Management platform.

The ideal CRM Systems Manager for our team is ready to work closely with IT and business leaders to confirm business requirements, help the business prioritize projects and implement Microsoft Dynamics 365 as needed for each department so Daikin can better manage customer relationships, create stickiness and traction where needed and more quickly and effectively resolve customer issues.

You’re ready to join a fast and flat organization where much is expected of you, because you have what it takes to influence real change. You’ll enjoy the journey just as much as the outcome, and your positive demeanor will influence others along the way to do the same.

Think you’ve got what it takes? Let’s talk!

  • Manage the implementation of Microsoft Dynamics 365 CRM for the Daikin business unit

  • Create and manage project plans and coordinate work with development teams within IT

  • Plan and deliver business unit and functional CRM strategies that meet the needs of sales, marketing, programs, events, and other departments.

  • Identify stakeholders who will be impacted by system changes, understand various levels of authority, consult with business leaders to agree on principles of systems requirements, manage relationships with stakeholders and be the main liaison with IT

  • Work with IT to implement standardized processes for requirements gathering and analysis (templates, communication, etc.)

  • Understand business requirements and provide input in design solutions

  • Overall management of project prioritization, risk, scope, schedule and their impact on budget assessments

  • Translate complex business needs into clear, actionable systems requirements for delivery

  • Train departments and individuals on CRM usage and best practices for employees, managers, and leadership.

  • Create, review and deliver end-user documentation (user guide, process flow charts, training materials, etc.).

  • Monitor and maximize usage for customer interaction tracking, sales reporting, and process utilization.

  • Establish standards and checks for data integrity

  • Integrate customer reporting from Tableau into CRM through dashboards and quick access to critical data and metrics.

  • Integrate customer information from multiple data sources: Daikin websites, internal business systems, sales, existing customer databases, Hubspot.

  • Ensure the database is segmented effectively for targeted sales and marketing activities

  • Develop testing strategies for CRM to ensure the most effective approach and usage

  • Work with business development partners to build meaningful dashboards for marketing, sales and executive use

  • Assist in data analysis, train others to interpret/glean insights from data

  • Support data integration efforts for pipeline management, warehouse management, and enterprise resource planning (ERP) systems.

  • Participate in data governance programs and projects

  • Map the customer journey for each customer segment and analyze touch points and opportunities for CRM utilization

  • Support and enhance ad-hoc reporting processes for special projects and contractor development programs.

  • Support and continuously improve weekly, monthly, and quarterly sales forecasting processes.

  • Support field integration of pipeline management tool.

  • Collaborate with stakeholders to enhance customer and pipeline management reporting capabilities and data reliability for sales planning, commercial sales, marketing, and production planning teams.

Other duties as assigned by manager

  • 5+years of CRM development, management, and active utilization with an enterprise CRM system preferably Microsoft Dynamics 365, preferably in B2B

  • Strong Project Management experience implementing CRM or the like

  • Experience in digital marketing with background in customer acquisition, engagement and retention strategies - ideally in a similar industry.

  • Experience with marketing communication and automation tools (Hubspot, etc.)

  • Experience with usage and development of reports through business intelligence software (Tableau, etc.)

  • Bachelor’s degree in Business, Computer Science, Marketing or other related degree required

Daikin provides equal employment opportunity to all employees and applicants regardless of a person’s race, religion, color, sex, age, national origin, sexual orientation, disability, veteran status, genetic information, or any other legally protected status. The Company does not permit discrimination or retaliation based on such legally protected status. The Company will comply with all applicable federal, state, and local laws pertaining to equal employment opportunity and terms, conditions, and privileges of employment.

ID: 2020-14395

Education: Bachelor's Degree

External Company Name: Goodman Manufacturing Company

External Company URL:

Street: 19001 Kermier Rd