Global Payments, Inc. Senior Digital Marketing Manager in Remote, Texas
Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
Netspend Corporation is a leading provider of prepaid debit cards in the U.S. Prepaid debit cards are experiencing dramatic growth in consumer adoption. The company's prepaid cards enable anyone to make purchases, pay bills, secure reservations, and shop online without needing a traditional bank account, a credit history or access to a credit card.
Netspend Direct is an entrepreneurial business unit within Netspend, with responsibility for growing the company’s online and direct-to-consumer business line including all facets of customer acquisition and retention, servicing customers through web and mobile platforms, and strategic partnerships.
We are looking for a digital marketing star to lead & grow our DRTV and Video channel with a focus on performance and profitability. You will be responsible for the company’s DRTV/Video vision, strategy and execution, while also helping develop Netspend’s digital marketing stack through industry thought leadership.
What You’ll Do
DRTV and Video Management – Responsible for strategy, creation, execution and measurement of DRTV and Video campaigns for NetSpend and partner branded programs. Review daily, weekly, monthly performance trends and direct optimization activities. Oversee DRTV and Video budget pacing and media efficiency ensuring volume goals are met.
Full Funnel Management - Own the strategy and execution for the full marketing lifecycle from campaign ideation, creative execution, media acquisition, landing page optimization, call center optimization and product order flow optimization
Testing – We have a bank of campaigns with proven results, but we always want to strive to improve performance through rigorous testing. This can be through testing scripts, video content, call center scripts, landing pages, new channels, formats, audiences or other tactics.
Optimization –Success in this role will require leveraging self-service management tools, analyzing campaign performance by integrating front and back end metrics, and identifying areas of opportunity and risk. The successful candidate will need to be able to translate these analyses into actionable tactics.
Budgeting and forecasting – Live, breathe and own your numbers. Work with the Digital Team and Account Managers to provide DRTV and Video budgeting guidance along with forecasted KPIs including CPA and Order targets. Manage weekly updates to internal performance reporting documents and monthly updates to the marketing forecast.
Strategic Roadmap - Aid in the research and discovery of new marketing technologies and tools that will help us scale our digital marketing programs.
Competitive Analysis – Leverage enterprise class web tools to provide regular updates on the competitive landscape
Executive Presentations – Develop and present channel summaries for leadership, identifying key areas of opportunity and risk. When appropriate develop and present investment business cases for areas of growth and innovation.
What’s Great About It
You’ll own your channel’s marketing experiences across acquisition, remarketing, and marketing analytics
You’ll get to focus on your passion for digital video, TV and internet technologies, segmentation and 1.1 user journeys that marry with creative that performs.
And of course, you will be joining an industry leader with a solid growth record and expansion opportunities.
Experience We’re Looking For
5 + years’ relevant professional DRTV/Video marketing experience with significant B2C marketing experience. Deep expertise in managing large complex DRTV/Video programs preferred.
Proficiency using media buying with Agencies and directly with Google
Quantitative wizard –Be a thought leader in gathering and identifying hypothesis for analysis, blending front end DRTV/Video data with business performance. Evaluate and understand operational results, activities and variances. Must be very proficient with Excel and able to analyze campaign performance with the support of the data analytics team
Performance marketing oriented with proven results in driving new account/customer growth
Creative eye and sensibility – while the quantitative skills are critical, so is the ability to know what kind of messaging and creative will delivery response and results
Ability to thrive in a fast-paced, dynamic team environment, where resourcefulness and initiative are highly rewarded
Love the craft of performance marketing, and wears that passion on your sleeve
Knowledge of relevant online analytics tools and DRTV/Video service providers/solutions
Detail focused with proven ability to execute and implement acquisition programs
Global Payments Inc. is an equal opportunity employer.
Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.
Global Payments Inc. (NYSE: GPN) is a leading pure play payments technology company delivering innovative software and services to our customers globally. Our technologies, services and employee expertise enable us to provide a broad range of solutions that allow our customers to operate their businesses more efficiently across a variety of channels around the world.
Headquartered in Georgia with nearly 24,000 employees worldwide, Global Payments is a member of the S&P 500 with worldwide reach spanning over 100 countries throughout North America, Europe, Asia Pacific and Latin America. For more information, visit www.globalpaymentsinc.com and follow Global Payments on Twitter (@globalpayinc), LinkedIn and Facebook.