Intuit Associate CRM Campaign Manager - Digital Marketing in Plano, Texas

Overview

Come join the Digital Marketing Team as an Associate CRM Campaign Manager in the ProConnect Group. The professional tax business unit is one of Intuit's most successful business units due to the clarity and focus of our strategy to delight our accountant customers. We have been on a journey of transformation in how we market and now we are looking for creative innovators to join our team and help revolutionize our Direct Marketing programs!

Responsibilities

The Associate CRM Marketing Manager –will be responsible for executing exciting marketing automation programs and direct mail campaigns. You will work with a host of cross-functional partners including Segment Managers, Analytics, Creative, Web, Marketing Technology and peers. We have fully invested in Eloqua and data automation allowing our teams to create programs that delight our customers, and prospects, with personalized and real time journeys.

Key Responsibilities

  • Delivers direct marketing programs (email and direct mail) from strategic concept, to marketing briefs, creative development, Eloqua canvases, QA, program launch, and post-program analysis & ROI measurement

  • Assists in transforming traditional marketing campaigns into fully automated marketing programs based on insights, segments, actions & data

  • Partners with other business units to unlock the full set of Eloqua abilities to drive significant outcome improvements across the company, benefiting our shared customer segment.

  • Reports business results, analyses, campaign wrap up reports and makes recommendations for improvements and actions

  • Seeks out and adopts learnings & best practices and innovates with a proven test and learn and mindset

  • Understands the customer and can derive insights to improve targeting, segmentation, and end-to-end user experience to retain and convert customers

  • Effectively partners with internal and external teams, including web marketing, segment marketing, analytics, product, care, creative and vendors, to communicate campaign plans, influence outcomes and drive successful end-to-end campaign execution

  • Ensures an awesome end-to-end customer experience that delivers on the program objectives

Qualifications

  • 2-4 years of experience in Marketing. Some B2B or Direct Marketing background strongly preferred.

  • Analytical/reporting skills, with experience working on budgets

  • Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail

  • Excellent written and verbal skills, time management, decision-making, presentation, organizational and problem solving skills

  • BA/BS degree in Business, Marketing, Communications or similar program

  • Knowledge of Marketing automation tools (Eloqua, Marketo, etc.) a plus

  • Agency or start-up experience desired

Personal Characteristics:

  • “Owns the outcome”: entrepreneurial, scrappy and tenaciously focused on delivering the end result.

  • Bold, passionate, and a “Win Together” attitude

  • Thrives in fast moving culture; adaptable to change

  • Curious, with a strong learning mindset

  • Disciplined and data driven

  • Hard working and dedicated- focused on delivering “awesome”

Intuit is an equal opportunity and affirmative action employer. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. If you’d like more information about your EEO rights as an applicant, please click here http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf Intuit is committed to diversity in the workplace and strives to support candidates with disabilities. We provide reasonable accommodation to known physical or mental limitations of otherwise qualified employees or applicants for employment, including providing alternative methods of applying for employment for individuals unable to submit an application through this site because of a disability. If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please talk with your recruiter or email TalentAcquisition@intuit.com.