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KPS Global, LLC New Product Marketing Specialist in Fort Worth, Texas

KPS Global (KPSG) is the North American industry leader in the manufacture, production, and installation of Walk-in Coolers and Freezers. KPSG’s end-product serves many channels within the retail food market as well as industrial applications. KPSG is based in Fort Worth, Texas with product manufacturing in five locations: Fort Worth, TX; Piney Flats, TN; Conyers, GA; San Dimas, CA and Goodyear, AZ.

KPS Global is currently seeking a New Product Marketing Specialist who will be responsible for executing the new product development process as it relates to marketing requirements supporting new product launches. You will join a dynamic and fast-paced environment and work with cross-functional teams to facilitate the design, build and roll-out of products that drive innovation and change in the marketplace.

Required Skills

Support taking new products to market working in a cross-functional team collaborating with agencies and internal teams to develop marketing strategies for new products; facilitating market research; ensuring customer needs are relayed to R&D, coordinating with the pricing manager, and executing integrated marketing plans with agencies.

  • Work closely with cross-functional internal resources (sales, R&D, manufacturing, quality, purchasing) as well as outside agencies as they relate to the project or product

  • Oversee development and support implementation of new product launch campaigns as well as the production of training and sales materials etc.

  • Manage agencies to adhere to integrated marketing timelines and ensure internal resources are aligned with and meet same timelines

  • Work closely with engineering teams to understand the product, specifications and features for go-to-market strategies and marketing launch plans

  • Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed

  • Act as a product evangelist to build awareness and understanding within the organization

  • Prioritize activities based on business and customer impact

  • Support marketing team on other projects as needed

Required Experience

  • Bachelor's degree in business administration, marketing, communications, or a related field

  • Solid computer skills, including MS Office, marketing software and applications, graphics software and various marketing tools.

  • 2-5 years of new product marketing, product management or related experience in a B2B environment

  • Demonstrated ability to handle multiple projects with competing priorities effectively.

  • Problem solver, creative thinker, team oriented

  • Skilled at working effectively with cross functional teams

  • Ability and desire to take initiative and ‘dig in’ to make a big contribution to the organization with he opportunity to grow.

  • Excellent written and verbal communication skills

  • Excellent computer skills

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