Texas Instruments Product Marketing Engineer in Dallas, Texas
Texas Instruments Incorporated (TI) is a global semiconductor design and manufacturing company that develops analog ICs and embedded processors. By employing the world’s brightest minds, TI creates innovations that shape the future of technology. TI is helping about 100,000 customers transform the future, today. We’re committed to building a better future – from the responsible manufacturing of our semiconductors, to caring for our employees, to giving back inside our communities and developing great minds. Put your talent to work with us – change the world, love your job!
About the job
Experience a winning team and a winning business as a Product Marketing Engineer with Texas Instruments (TI). In this role, the PME is a valued team member responsible for managing a product portfolio to drive the revenue growth of existing (EPGI) and new products (NPGI), interfacing directly with customers to gain knowledge and share, and to plan and execute a wide range of product marketing activities to drive business growth, such as:
Maintaining a “Best In Class” web presence
Developing ESP collateral, product launches, campaigns, and Go-to-Market strategies
Directly engaging with top customers and field sales
Develop effective marketing strategies through in depth knowledge of market landscapes, customer trends and competitor offerings.
Lead business development, drive revenue growth, and sponsor new product developments in target end equipment
Become a subject-matter expert on Precision ADCs
Review competitive landscape and build strategies to address product gaps
Drive key marketing activities during life cycle of new product development (samples, , product launch, release-to-market)
Own content creation strategy in collaboration with Applications & Systems teams
Generate compelling products and portfolio messaging and drive TI.com web strategy in collaboration with Digital Marketing team
Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
Plan, manage, and execute all marketing activities during the life cycle of a new product (pre-release, release and post-release)
Collaborate and communicate the product strategies effectively to cross functional teams - pricing, marketing campaign, internet marketing, launch marketing
Collaborate with internal pricing team to create an effective portfolio pricing strategy
Coordinate inventory management and provide accurate forecasting in collaboration in finance and operation teams
Track, analyze and convert pending opportunities to drive design wins
Collaborate with Systems Engineering & Marketing (SEM) and regional sales teams to scale identification (ID) & WIN metrics
Bachelor’s degree in Electrical Engineering, Computer Engineering or related field
5 years of relevant experience
Strategic thinker with outstanding interpersonal, communication, and presentation skills
Knowledge of industrial, automotive and personal electronics markets
Demonstrated ability to build strong, influential relationships, both inside and outside of the company
Strong verbal and written communication skills
Ability to take the initiative and drive for results
Demonstrated analytical skills and critical thinking to draw meaningful conclusions from complex data sets
Demonstrated ability to articulate customer problems, system level challenges and key value proposition
Strong attention to detail and comfortable handling multiple ongoing projects with varying priorities, deliverables, and deadlines
Expected travel is 20-30% both domestically and internationally
MBA is a plus To be considered for this position, please apply.
If you are interested in this position, please apply to this requisition.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to protected characteristics, including race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity or age.
Primary Location: US-TX-Dallas
Work Locations: Dallas > South Campus Dallas
Req ID: 210001C4
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