Dollar Financial Group Direct Mail Marketing Specialist in Dallas, Texas

Essential Duties and Responsibilities:

  • Analyze past performance of mail campaigns to determine strategies that will be most effective and which ones should be discontinued.

  • Develop and maintain a mail promotion calendar and keep the marketing team abreast of changes.

  • Manager relationships with Tri Win our print facility in Addison, Texas.

  • Develop strategy for print facility expansion and execution.

  • Work with third party Vendor to develop effective mailing list models including appropriate selection criteria and suppression lists.

  • Execute mail campaigns by submitting orders for rental mail lists, providing instructions to the merge-purge vendor on how to process the lists and providing instructions to the printing company on how to print.

  • Provide quality control for the mailing lists to prevent or correct mistakes.

  • Project results of the mail campaigns for financial and production planning.

  • Monitor mail campaigns - response rate - sales per mailer with an eye for improving performance and selecting product candidates for mailing.

  • Monitor managerial dashboard customer database reports - such as customer response and customer attrition to identify trends and shape list strategy.

  • Monitor competitive activity and react to direct mail trends and best practices

  • Minimum - Bachelor’s degree and 5 + years related marketing experience

  • Good marketing sense and number sense

  • Collegial attitude and good written and oral communication skills

  • Strong analytical and problem solving skills - statistical and financial

  • Experience using Microsoft Excel

  • Experience applying regression analysis to problem solving would be a plus

  • Marketing experience in financial services a plus

  • Operational experience with any direct mail catalog or solo offer would be a strong plus.

All your information will be kept confidential according to EEO guidelines.