Dollar Financial Group Direct Mail Marketing Specialist in Dallas, Texas
Essential Duties and Responsibilities:
Analyze past performance of mail campaigns to determine strategies that will be most effective and which ones should be discontinued.
Develop and maintain a mail promotion calendar and keep the marketing team abreast of changes.
Manager relationships with Tri Win our print facility in Addison, Texas.
Develop strategy for print facility expansion and execution.
Work with third party Vendor to develop effective mailing list models including appropriate selection criteria and suppression lists.
Execute mail campaigns by submitting orders for rental mail lists, providing instructions to the merge-purge vendor on how to process the lists and providing instructions to the printing company on how to print.
Provide quality control for the mailing lists to prevent or correct mistakes.
Project results of the mail campaigns for financial and production planning.
Monitor mail campaigns - response rate - sales per mailer with an eye for improving performance and selecting product candidates for mailing.
Monitor managerial dashboard customer database reports - such as customer response and customer attrition to identify trends and shape list strategy.
Monitor competitive activity and react to direct mail trends and best practices
Minimum - Bachelor’s degree and 5 + years related marketing experience
Good marketing sense and number sense
Collegial attitude and good written and oral communication skills
Strong analytical and problem solving skills - statistical and financial
Experience using Microsoft Excel
Experience applying regression analysis to problem solving would be a plus
Marketing experience in financial services a plus
Operational experience with any direct mail catalog or solo offer would be a strong plus.
All your information will be kept confidential according to EEO guidelines.