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Wells Fargo Consumer Deposits Campaign Marketing Measurement Lead (Analytic Consultant 5) in Dallas, Texas

Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume prior to submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message. In order to receive text message invitations, your profile must include a mobile phone number designated as “Personal Cell” or “Cellular” in the contact information of your application.

At Wells Fargo, we want to satisfy our customers’ financial needs and help them succeed financially. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

The mission of Marketing is to build the best possible brand, experiences, and engagement with our customers and stakeholders that reflect our commitment to our customers and their needs and to driving key business and stakeholder outcomes. In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargo’s business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences.

This Analytic Consultant 5 position will be a key member of the Marketing Measurement team within Marketing Insights and Analytics with responsibilities for direct channel and digital campaign opportunity assessments, forecasting, test design and post-campaign analysis. The team brings accountability to the Marketing organization by empirically estimating the incremental contributions of Marketing to the business and the performance of each campaign and marketing initiative. Its charter also includes providing guidance to the organization regarding the optimal levels of program investments and allocations across businesses, marketing channels, sales channels, audiences and time to achieve forecast sales goals.

To that end, the team is charged with applying a wide range of measurement tools including Test/Control, Marketing Mix Modeling, Multi-touch Attribution, Optimization tools, and Digital Analytics Tools that provide Marketing performance measurements and future investment optimizations for Consumer Deposits marketing. All while reducing risk and driving operational efficiencies. This role will work closely with marketing leaders in the execution of business priorities and specific marketing needs.


  • Lead Marketing Measurement, optimization and targeting strategy efforts for Consumer Deposit campaigns across digital and offline channels

  • Provide analytical support in the following forms of reporting and insights: pre-campaign opportunity assessments, campaign forecasting, campaign performance deep dives for optimization opportunities, end of campaign assessments and recommendations, and ad-hoc reporting/analysis as needed.

  • Develop Design of Experiment plans for tests and align back-end Wells Fargo database analyses to measure incremental performance

  • Provide SQL, Teradata, and SAS expertise to aggregate, measure, and analyze customer data for targeting and performance measurement

  • Apply a wide range of Measurement tools including Test/Control, Marketing Mix Modeling, Optimization Tools, Multi-touch Attribution, Digital Analytics, Continuous and Limited-dependent Regression Analysis, Logistic Regression, as well as Experimental Design to the better

  • Partner with the internal channel owners and Line of Business partners to understand and conceptualize their marketing measurement needs, across Direct to Consumer, Paid and Owned channels, providing close-looped solutions

  • Exhibit cross-channel thought leadership

  • Apply a wide range of measurement methodologies such as Test vs. Control, Matched Markets, Marketing Mix Modeling, Multi-touch attribution, to understand incremental impact of marketing communications and articulate in a simple and intuitive way for business partners

  • Work with Finance to develop NPV and ROI analyses based on segmentation

  • Deliver comprehensive learnings and recommendations to business partners and marketing leadership

Required Qualifications:

  • 8+ years of experience in one or a combination of the following: reporting, analytics, or modeling; or a Masters degree or higher in a quantitative field such as applied math, statistics, engineering, physics, accounting, finance, economics, econometrics, computer sciences, or business/social and behavioral sciences with a quantitative emphasis and 5+ years of experience in one or a combination of the following: reporting, analytics, or modeling

  • 5+ years of experience with SAS or SQL, or other data management, reporting and query tools

  • 3+ years of campaign measurement or digital marketing experience

  • 3+ years of experience with digital marketing analytics, including analyzing cookie-level data

  • 3+ years of experience with storytelling across social media, internal and digital channels

Desired Qualifications:

  • Extensive knowledge and understanding of research and analysis

  • Strong analytical skills with high attention to detail and accuracy

  • Excellent verbal, written, and interpersonal communication skills

  • Experience analyzing metrics and articulating data trends

  • Ability to synthesize data to form a story and align information to contrast or compare to industry perspective and historical business trends

  • Experience consulting with internal clients and business

  • Ability to think creatively to find innovative solutions to complex analytical questions

  • Ability to manage complex data and reporting projects requiring coordination of resources at different levels both internally and externally

  • Ability to quickly establish credibility to build and maintain effective working relationships

  • Ability to deliver concise, time critical information to all levels of management, technology and business teams

  • Ability to work effectively in a team environment and across all organizational levels, where flexibility, collaboration, and adaptability are important

  • Ability to exercise independent judgment to identify and resolve problems

  • Ability to take initiative and work independently with minimal supervision in a structured environment

  • Knowledge and understanding of marketing in the financial services industry

  • Advanced Microsoft Office (Word, Excel, Outlook and PowerPoint) skills

  • Teradata experience

  • Tableau experience

How to Express Interest in This Job: Wells Fargo invites you to apply for this job at

All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.