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Thermo Fisher Scientific Product Marketing Manager in Austin, Texas

This role will support the Commercial Organization to facilitate and execute Marketing actions and initiatives aimed to drive the growth of Thermo Scientific share.

The role demands for proactive leadership and management in driving initiatives to grow sales and revenue in the assigned territories. Intense engagement and cooperation with the Sales and Specialist teams will be key in gathering feedback on market trends and competitive dynamics. This role will have complete responsibility over the definition, execution and tracking of the required tactical plans to ensure business growth and sustainability in response to the market's requirements.

The function will also be responsible for aligning specific market applications demand with the Business Unit offering by determining key strategic and/or tactical applications both in terms of technical requirements and specifications.

Responsibilities:

Develop Marketing Plans for the Region

Contribute to strategic planning by bringing knowledge of assigned market and territory

Implement specific strategies for business growth in cooperation with commercial leadership and regional marketing

Plan, develop, message and deliver marketing programs for the region in line with the BU planning

Act as the point of contact for regional marketing on all demand generation activities in the regions.

Support the Commercial Operations teams in achieving AOP bookings and revenue :

  • Acting as the point of contact and conduit for Commercial Sales on all product marketing issues which will drive bookings and revenue.

  • Collaborate with commercial leadership and regional marketing to initiate, develop and drive promotions which are tailored for the channel.

  • Partner with the regional marketing team to suggest and develop territorial base tactical actions and to implement & manage the QMI feedback process to the business unit on specific competition information, strategies and tactics and manage accomplishment of required follow-up action items.

  • Enable sales organization to prospect and effectively position solutions

Implement and manage Seed Unit Program

Drive commercial seed unit program by managing the approval process, tracking and monitoring, as well as seed unit inventory.

Drive BU Commercial Plans

Define plan and deploy execution of New Product Launches in the assigned

Geocenters, and in alignment with BU NPDI

Define training plan and deployment for Sales Support Team and Sales Engineers

Manage Voice of the Customer (VoC)

Travel with territory sales personnel to provide support in the execution of the tactical messaging for the product line

Collaborate and maintain relationships with key customers to ensure Thermo

Scientific leads the way in method development and marketing of GC,GCMS and TEA products and maintain reference customers to help sales in the region

Give sales presentations and applications, technical and commercial presentations in support of seminars, conferences and meetings

Involve and lead the sales specialist and demo chemist team in sharing field feedback with the business unit in a structured fashion

Manage Regional Forecast

Manage forecast in coordination with commercial team on a monthly basis for both bookings and revenues

Provide input for advanced demand planning to ensure proper sourcing programming

Participate in Sales Conference Calls and SIOP processes.

Qualifications

  • Bachelor's degree and minimum 5 years' experience in Technical Sales or Marketing

  • MBA desirable

  • Excellent communication skills (written and verbal) in English and one more language

  • Demonstrated leadership and project/process management experience

  • Sound market and technical knowledge or background

  • Ability to understand technology and articulate strong customer value/benefit propositions.

  • Strong marketer with ability to think strategically

  • Independent, assertive, self-starter with the ability to work as part of a diverse and global team.

  • Willingness to travel at least 25% of the time

  • Demonstrate Thermo Fisher Scientific values - Integrity, Intensity, Innovation

  • and Involvement

Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.

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