Randstad Digital Analytics and Strategy Analyst in San Antonio, Texas
Digital Analytics and Strategy Analyst
location:San Antonio, TX
salary:$35 - $40 per hour
date posted:Monday, September 11, 2017
A client of ours in San Antonio, Texas is looking for a Digital Analytics and Strategy Analyst for a contract opportunity.
Qualified candidates will have the following qualifications:
Preferred bachelor's degree in related field or equivalent combination or experience and education
Three (3) plus years of experience in digital marketing and analysis; proven analytical skills and extensive knowledge of how online media and mobile channels work together to create brand awareness, consumer engagement and traffic in an Omni-Channel environment.
Technical acumen: understand how to use date to improve digital marketing vehicles and campaigns as well as create all associated tracking mechanisms.
Ability to act very quickly within a fluid environment
Expertise in at least one of the following: IBM Digital Analytics (Coremetrics), Adobe Analytics (Omniture), or Google Analytics.
Ability to execute tag management integrations (e.g. Google Tag Manager, Tealium, Ensighten)
Understanding of the "data layer" concept and how to apply it to new site features, split testing, and on-site tracking as well as how to build attribution tactics to fully understand how our digital campaigns stack and support each other.
Familiarity with best practices for PPC, SEO and other digital media such as PLAs.
Proficient with excel and dashboards
Experience with analyzing data from digital marketing campaigns launched on paid and non-paid social media outlets to include but not limited to:
having actually launched those campaigns
ability to take that data and analyze the consumers behavior
Know the analytics behind the data gathered