Randstad Digital Analytics and Strategy Analyst in San Antonio, Texas

Digital Analytics and Strategy Analyst

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job details:

  • location:San Antonio, TX

  • salary:$35 - $40 per hour

  • date posted:Monday, September 11, 2017

  • job type:Contract

  • reference:573606

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description

A client of ours in San Antonio, Texas is looking for a Digital Analytics and Strategy Analyst for a contract opportunity.

Qualified candidates will have the following qualifications:

  • Preferred bachelor's degree in related field or equivalent combination or experience and education

  • Three (3) plus years of experience in digital marketing and analysis; proven analytical skills and extensive knowledge of how online media and mobile channels work together to create brand awareness, consumer engagement and traffic in an Omni-Channel environment.

  • Technical acumen: understand how to use date to improve digital marketing vehicles and campaigns as well as create all associated tracking mechanisms.

  • Ability to act very quickly within a fluid environment

  • Expertise in at least one of the following: IBM Digital Analytics (Coremetrics), Adobe Analytics (Omniture), or Google Analytics.

  • Ability to execute tag management integrations (e.g. Google Tag Manager, Tealium, Ensighten)

  • Understanding of the "data layer" concept and how to apply it to new site features, split testing, and on-site tracking as well as how to build attribution tactics to fully understand how our digital campaigns stack and support each other.

  • Familiarity with best practices for PPC, SEO and other digital media such as PLAs.

  • Proficient with excel and dashboards

  • Experience with analyzing data from digital marketing campaigns launched on paid and non-paid social media outlets to include but not limited to:

  • having actually launched those campaigns

  • ability to take that data and analyze the consumers behavior

  • Know the analytics behind the data gathered