Schneider Electric Director of Marketing - US EcoBuilding Business in Carrollton, Texas
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Reporting to the North American Chief Marketing Officer, theDirector**of Marketing for the US EcoBuilding Business will lead the marketing, demand generation, channel support and communications efforts for the EcoBuilding Business in the USA. The Director is responsible for the overall productivity and effectiveness of the marketing communications organization supporting the EcoBuilding BU, leveraging programs and functional teams within Global Marketing.
This position is responsible to work directly with the Business Unit VP on the strategy, tactics, activities and budget from which the marketing plans will be developed. Specifically, the Director of Marketing will be responsible for: (i) deployment of Commercial marketing plan in coordination with the Offer Marketing teams, (ii) planning, (iii) reporting, (iv) bFO optimization and sales/marketing integration, (v) supporting BU goals with system integrators and branch offices, (vi) digital channel management animation (vii) EcoBuildings domain and Buildings End Market. This position will also work closely with the Global Building Marketing teams to advocate, leverage and localize global assets and messages.
The successful candidate will be a highly motivated, detail, process and customer service- oriented individual focused on meeting the needs of a growing and dynamic marketing team by driving efficiencies and improvements. This position demands a high-level understanding of process and procedures that drive a successful marketing organization. Candidates must have proven experience effectively driving digital marketing and marketing communications. Leadership is a core tenant for this position including the candidate’s ability to: (i) drive the development of marketing planning, marketing as a forecasting tool, methodology and integration of marketing, and marketing & sales force automation activities relative to lead generation; (ii) establish tactical Marketing communications plans; (iii) work with management to ensure opportunities are followed up and advanced by the sales teams, (iv) be accountable for frameworks, tools, practices and governance results.
Bachelor’s Degree in Marketing, Business Management or equivalent degree/experience. A Master's degree in business, or MBA degree preferred, or equivalent work experience.
10+ years experience in a business-related function preferably digital marketing or marketing communications for multi-national companies in buildings industry
Within a marketing leadership capacity, must have a minimum of 7+ years of prominent, direct team leadership experience at the Director level or above, including building, motivating and performance-managing
Building internal relationships and experience partnering at a leadership level is important.
Ability to analyze results and trends and adapt strategies in an environment with continuous market change.
Ability to motivate and engage staff to attain goals on time, in compliance, and within budget.
Strong ability to perform in a fast paced, changing environment handling multiple demands.
Ability to interpret complex information and present it to a variety of audiences in the most appropriate and user-friendly format.
Strong business sense, strategic and visionary thinker with excellent presentation skills
Manages a team who’s primary responsibilities include:
Works closely with buildings matter experts such as product and segment managers to understand target customers, market trends, product & solution applications, competitive differentiators and business model.
Develops and implements an integrated strategic marketing plan based on business objectives, customer insight, and local market trends in order to identify, acquire and convert new business as well as retain existing customers.
Defining and executing a demand generation blueprint for offers and/or segments including tactics such as:
Messaging & Content strategy including web
Collateral & Asset development (including digital assets)
Press & Influencer Relations
Digital advertising & paid search
Skills and Knowledge
Brand experience in the Building and/or technology sector a plus
Experience in developing and executing integrated strategic marketing plans (demand generation and brand building)
Strong verbal and written communication skills
Strong inter-personal and influence skills
Excellent consultant skills
Ability to work independently and adapt in an ever-changing work environment
High degree of initiative and pro-active approach
Team Player and collaborator across functions and regions
Strong project management skills & ability to handle multiple projects at once
Well-organized and detail-oriented
Passionate about on-going learning as it pertains to marketing and customers, and ability to apply that learning
We seek out and reward people for being straightforward, open, passionate, effective and challenging the status quo. We want our employees to reflect the diversity of the communities in which we operate. We welcome people as they are, creating an inclusive culture where all forms of diversity are seen as a real value for the company. We’re looking for people with a passion for success — on the job and beyond. See what our people have to say about working for Schneider Electric: https://youtu.be/6D2Av1uUrzY.
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You must submit an online application to be considered for any position with us. This position will be posted until filled.
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Concerning agencies: Schneider Electric does not accept unsolicited resumes and will not be responsible for fees related to such.
Schneider Electric is an Equal Opportunity Employer Minorities/Women/Veterans/Disabled.
Primary Location: US-Texas-Carrollton
Unposting Date: Ongoing
Req ID: 003UNI